About BRUW

From an Idea to Shark Tank

Like all great inventions, BRUW was designed to solve a problem. Existing coffee filter products on the market catered to hot brewing, and didn’t produce the best results. Founder Max Feber saw a solution.

The BRUW Filter is the result of that vision, honed through rigorous testing and prototypes to create the perfect, mess-free cold brewing filter. BRUW was launched via Kickstarter in November 2015, and within a month had smashed its target goal to raise over $10,000. The first BRUW Filters were manufactured in January 2016. Max then took BRUW to Shark Tank in 2018 and came out with a deal from Mark Cuban! 

Since then, we've been acquired by Snarky Tea.  

The Snarky Tea Acquisition

Max, the creator of the original BRUW filter, scored a deal with Mark Cuban on Season 10 of Shark Tank, and Jenni-Lyn, the founder of Snarky Tea, a kick-ass tea company, scored a deal with Kevin O’Leary on Season 9. These two entrepreneurs came together in early 2020 to find a cure to the world’s iced tea woes and thus, SnarkyBRUW was born! The original BRUW filter has been modified to work with both coffee and tea, making it the perfect cold-brew companion for any type of iced beverage. With our patented cold brew filter, we're able to ensure you the most flavor & function with absolutely none of the B.S!